Save Soil Movement by Sadhguru - Why it is important for the Clothing manufacturers and Fashion Retailers.

Cotton is the most used fibre in the world for clothing and apparel manufacturing. Before the introduction of man-made fibres, 85% of the clothing made was from cotton but after the introduction of man-made fibres such as polyester and viscose, cotton is now used in about 39% of the clothing manufactured in the world. [1]

Even now, consumers and fashion retailers around have shown keep interest in sustainable fashion and the main component of an sustainable fashion clothing manufacturing is that that they are made from organic cotton yarn. Organic cotton yarn is grown in the agricultural fields that does not use chemical fertilisers and pesticides. The demand for organic clothing is only growing and is set to increase exponentially. [2]

• Problems faced by the Cotton Clothing & Textiles Industry

​On one hand, there is growing demand for cotton and organic cotton, on the other hand, cotton production has gone down in the world and thus resulting in the increase of cotton prices multifold in the recent times [3]. Since healthy soil is the most important factor in producing abundant cotton, degradation of soil and the loss of the organic content in the soil are an added factor for the low production of cotton in the world. If we allow our soil to degrade and deplete at this rate, then production of cotton would decrease further, thus resulting in unprecedented cotton price increase. This could further result in consumers switching to polyester fibres, which is not good for human skin and polyester clothing is one of the major reasons for ocean plastic pollution [4].

• Solution:- Save Soil Movement by Sadhguru​ ​

Sadhguru, a yogi, a mystic, a visionary and the founder of Isha Foundation, is spearheading The Save soil movement, which intends for the Governments of the different nations of the world to bring in the necessary policy changes to address the soil crisis. As a part of this Sadhguru will be riding a lone motorcycle from United Kingdom to India in a 30,000 km Journey to spread the awareness to save soil.[5]

Cotton clothing, home textiles manufacturing and Fashion retailing industry in the world is one of the largest employers. Textiles industry employs millions of people through cotton fields, ginning & spinning mills, weaving factories, dyeing mills, printing & processing mills, garment & home textiles stitching factories. If you are directly and indirectly related to the cotton clothing and textiles manufacturing or retail industry, then be a part of this movement by spreading the "Save Soil" message so that we see a world with abundant cotton - This is only possible if we have rich soil. Show your support - Action now!
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Sources:-
[1] oureverydaylife.com/spandex-vs-polyester-12588601.html
[2] www.intracen.org/Future-development-of-the-organic-cotton-market
[3] https://www.thehindu.com/business/availability-of-cotton-rising-prices-worry-textile-industry/article38119375.ece
[4] ​https://www.vox.com/the-goods/2018/9/19/17800654/clothes-plastic-pollution-polyester-washing-machine
[5] ​consciousplanet.org